GTM has evolved. Time to operate accordingly.
The lanes between Sales, CS, and RevOps have dissolved. What you do this Tuesday is six different jobs. Solve, Stack, Split is how I take on the GTM problem that costs the most. Every week I share it in the open: what I built, what broke, and what I learned. Built by an operator, not an engineer.
Every GTM problem, one loop.
The builder-operator doesn't hire the org chart or buy another tool and hope. They take the problem that costs the most and run it through the loop, Solve, Stack, Split. Here is the shape of it, and the same loop runs in every function.
The same loop, across the entire GTM team.
Everyone is bolting AI onto outbound. The real shift is running the same loop on every function's most expensive workflow. That's what nobody is doing.
Built GTM, end to end.
Three pillars. The newsletter is the weekly playbook. The Show is operators on the record. Operator School is where the playbook becomes something you can run.
Also on the shelf: AI Workshops for teams, and Partner if you want Heath in the room. Everything here runs in production, or it doesn't ship.
Not theory. Receipts.
Fifteen years, four companies, scale-ups and turnarounds. What the company grew into, and the part I built. Click any one for the full story.
Same operator, same method every time: find the seam that costs the most, then build. The playbooks and skills on this site are these builds, genericized so you can run them yourself.
Written from the seat, not the sidelines.
I'm Heath, a VP Revenue who's built and rebuilt go-to-market at Uber, Airwallex, Notch, and Mixmax. Most AI-GTM content is thinly disguised ads and Claude-generated infographics. Built GTM is the opposite: the real systems I build, the numbers they moved, and the plays you can run yourself. Front row seat to the builder-operator era.
Follow the build.
One edition a week. What I built, what broke, what I learned.
What operators say.
Good teams run GTM.
Operators build it.
Start with the newsletter. One edition a week. The scar, the build, the signal.