[ WRITTEN FROM THE SEAT ]

GTM has evolved. Time to operate accordingly.

The lanes between Sales, CS, and RevOps have dissolved. What you do this Tuesday is six different jobs. Solve, Stack, Split is how I take on the GTM problem that costs the most. Every week I share it in the open: what I built, what broke, and what I learned. Built by an operator, not an engineer.

free · weekly · receipts only
THE GTM LOOPthree moves, one loop
01SOLVE02STACK03SPLITSOLVE · STACK · SPLITTHE LOOP
[ THE OPERATOR'S APPROACH ]

Every GTM problem, one loop.

The builder-operator doesn't hire the org chart or buy another tool and hope. They take the problem that costs the most and run it through the loop, Solve, Stack, Split. Here is the shape of it, and the same loop runs in every function.

SOLVEthe problems worth solving
── THE SHIFT
GTM has evolved.
The operator builds, not buys.
PROBLEM · 01SOLVE
The stretched team
Do more with fewer people.
APPROACH Build the workflow, not the hire.
PROBLEM · 02STACK
The tool graveyard
Bought the stack. Nothing changed.
APPROACH Buy the plumbing, build the edge.
PROBLEM · 03SPLIT
The busywork tax
Prep eats the day, not the work.
APPROACH Cut the drag, keep the judgment.
PROBLEM · 04SYSTEM
The blind number
Forecast and pipeline run on a guess.
APPROACH Build the system that shows the signal.
PROBLEM · 05SOLVE
The ramp lag
New reps take two quarters to hit.
APPROACH Ship the system they ramp into.
PROBLEM · 06STACK
The data swamp
Data everywhere, signal nowhere.
APPROACH Wire one source of truth.
PROBLEM · 07SPLIT
The dead lead pile
Leads pile up, nobody works them.
APPROACH Score and route, not spray.
PROBLEM · 08SYSTEM
The silent churn
You hear it at renewal.
APPROACH Watch usage, act on the canary.
CRM
SalesforceHubSpotAttioPipedriveDynamics
Enrichment & signals
ClayApolloZoomInfoClearbitCognismCommon RoomFullEnrichMoltSets
AI SDRs & outbound agents
11xArtisanAiSDRRegie.aiUnifyWarmly
AI inbound & support agents
QualifiedSierraDecagon
AI agents & copilots
AgentforceClayRelevance AILindy
AI content & messaging
OctaveCopy.aiJasperWriter
GTM developer tools
VercelSupabaseFirecrawlExaElevenLabsTwilioBasetenAssemblyAI
Product analytics
AmplitudeMixpanelPostHogHeapPendoSegment
Outreach & sequencing
OutreachSalesloftApolloSmartleadInstantlyLemlistMixmax
Calls & conversation intel
GongChorusFirefliesOtterAvomaFathomGrain
Warehouse & BI
SnowflakeBigQueryDatabricksRedshiftLooker
Forecasting & revenue intel
ClariBoostUpAvisoGong Forecast
ABM & intent
6senseDemandbaseBomboraRollWorks
Ads
Google AdsMeta AdsLinkedIn AdsReddit Ads
Marketing automation & lifecycle
MarketoCustomer.ioBrazeIterableMailchimp
Web conversion & revenue analytics
MutinyHockeyStack
Answer-engine & AI visibility
ProfoundPeec AIOtterlyScrunchSemrush
Search & SEO
Search ConsoleAhrefsSemrushClearscope
Customer success platforms
GainsightCatalystVitallyChurnZeroPlanhat
Support & tickets
ZendeskIntercomFreshdeskFront
Automation & iPaaS
ZapierMaken8nTrayWorkatoDeepline
Docs, repo & knowledge
NotionGoogle DriveConfluenceGitHub
Email & chat
GmailSlackOutlookTeams
Runs in your AI
ClaudeChatGPTGeminiCopilot
SPLITyou and the agents
Human + AI, in the loop.
[ YOU ] · THE OPERATOR
Sets the judgment. Owns the outcome. Stays in the loop.
[ AI ] · THE AGENTS
Research, draft, score, at volume. Never the final call.
The loop runs Solve · Stack · Split. Every problem above becomes solvable.
OUTCOME · 01
The system gets built.
The workflow runs itself.
OUTCOME · 02
Ops run on context.
Real signal, not guesswork.
OUTCOME · 03
GTM gets aligned.
One loop, every function.
OUTCOME · 04
The number moves.
Win rate, cycle, pipeline, retention.
[ RUN IT IN EVERY FUNCTION ]

The same loop, across the entire GTM team.

Everyone is bolting AI onto outbound. The real shift is running the same loop on every function's most expensive workflow. That's what nobody is doing.

FUNCTION · SALES
Reps sell, agents prep.
Agents research accounts, draft the briefs and outreach, and score the pipeline. Reps spend their hours in conversations, not prep.
FUNCTION · CUSTOMER SUCCESS
Act on the canary, not the postmortem.
Models watch usage and health, surface churn and expansion signals early. CSMs move before the renewal, not after the loss.
FUNCTION · MARKETING
Steer the system, not the calendar.
AI drafts and personalizes on-brand at scale, newsletter to landing page. Marketers direct the engine instead of filling a content queue.
FUNCTION · REVOPS
Architect the engine, not the spreadsheet.
Data, scoring, and workflows wired into one loop that learns. Ops builds the system every other function runs on.
[ WHAT YOU CAN EXPECT ]

Built GTM, end to end.

Three pillars. The newsletter is the weekly playbook. The Show is operators on the record. Operator School is where the playbook becomes something you can run.

BUILT GTM└─the operator's playbook for the AI era
01 · NEWSLETTERLIVE
The Newsletter
One edition a week. Receipts only.
CHILD · 01live
Build Log
the receipt + the stack
CHILD · 02live
Lens
a GTM take, no hedging
CHILD · 03live
Field
what operators ship
CHILD · 04live
Signal
what to bet on
02 · BUILD BETTERLIVE
Build Better
Operators, on how they build.
CHILD · 01live
Interviews
the seat, on the record
CHILD · 02live
Teardowns
a system pulled apart
CHILD · 03live
Show tools
companions you can run
03 · OPERATOR SCHOOLUMBRELLA
Operator School
Learn to build it yourself.
CHILD · 01live
Courses
signal-based GTM
CHILD · 02live
Playbooks
scar-approved plays
CHILD · 03live
Skills
wired to your stack
CHILD · 04live
Tools
interactive teardowns

Also on the shelf: AI Workshops for teams, and Partner if you want Heath in the room. Everything here runs in production, or it doesn't ship.

[ RECEIPTS ]

Not theory. Receipts.

Fifteen years, four companies, scale-ups and turnarounds. What the company grew into, and the part I built. Click any one for the full story.

Same operator, same method every time: find the seam that costs the most, then build. The playbooks and skills on this site are these builds, genericized so you can run them yourself.

[ HB ]HEATH BARNETT
[ THE OPERATOR ]

Written from the seat, not the sidelines.

I'm Heath, a VP Revenue who's built and rebuilt go-to-market at Uber, Airwallex, Notch, and Mixmax. Most AI-GTM content is thinly disguised ads and Claude-generated infographics. Built GTM is the opposite: the real systems I build, the numbers they moved, and the plays you can run yourself. Front row seat to the builder-operator era.

Follow the build.

One edition a week. What I built, what broke, what I learned.

free · weekly · receipts only
[ FROM THE PEOPLE I'VE BUILT WITH ]

What operators say.

I worked for Heath as VP of Revenue for several years, and he stands out as one of the best sales leaders I've worked with across multiple industries. At Mixmax he led the transition from a sales-led to a product-led-sales motion, wearing countless hats and handling all of them expertly, and he brought the team along with him. Driving short-term growth is one thing; building an engine that delivers consistency is what Heath is incredible at.
Morgan Wible
Mixmax
Heath led Revenue, I led Product and Growth. Those roles are traditionally destined to fight. We understood we could build together. He started our Product Channel Tiger Team, pushed us to define PQLs together, and kept showing up to the product and data conversations that most sales leaders would skip. Heath is honest in a way that's rare, he says the uncomfortable thing, and he does the work that falls between org charts. I learned something almost every time.
Product & Growth, Mixmax
I had the pleasure of working with Heath at Mixmax, and what I appreciated most was how data-driven he is as a leader, which made it easy to align on initiatives and make decisions we could actually stand behind. He also stays close to the work, happy to dig into the details himself and quick to unblock whatever's in the way. On top of that, Heath is someone you want to work with: supportive, easy to be around, and genuinely invested in his team's growth. Any team would be lucky to have him.
Data & Analytics Lead, Mixmax
I had the privilege of working with Heath at Mixmax. He creates an environment where everyone feels comfortable speaking their mind, asks the right questions, and challenges you to think differently without ever making you feel small. He encourages people to grow, trusts them to own their work, and celebrates their wins along the way. I'm grateful to have learned from his leadership and would highly recommend him to any team looking for someone who leads with both empathy and intention.
Customer Success Manager, Mixmax
One of the strongest sales leaders across UberEats US and Canada. He built teams that became high-performing within weeks, and operates at a strategic level on segmentation, ideal clients, and messaging.
Amee Parekh
Uber Eats
Heath led our North America SME sales team with exceptional skill. His deep understanding of the cross-border payments landscape helped the business find product-market fit and propelled our sales to new heights.
Rahul Kumar
Airwallex
Heath is one of the rarest sales leaders I've learned from. He takes a holistic approach to go-to-market and understands every customer-facing department has a role in growth. I believe he's creating the blueprint for sales leaders to become holistic revenue leaders.
Arthur Castillo
Heath was my VP of Sales at Mixmax and a joy to work with, more friend than boss. He knew his sales fundamentals inside out, vouched for his team, helped during deals, and made my transition into being an AE super easy. He has the energy of a hungry SDR years into an established career, and it's inspiring to see.
Karan Jiandani
Mixmax
A standout sales leader and a major piece of US/CAN Uber Eats' success. He built the Dallas office, hired world-class leaders and reps, and set the cultural norms and coaching standards.
Chris Wallace
Uber Eats
Heath is a GTM hero among sales leaders. He is always willing to roll up his sleeves and lead the initiatives most sales leaders would not. His passion is undeniable.
Jennifer Dougherty
Airwallex
Heath doesn't just talk GTM strategy, he executes. He aligns big-picture vision with real, tangible results, all while building high-performing teams that actually want to be there. He's a force in the best possible way.
Mandy McEwen
In four and a half years and eleven managers at Uber, Heath stood out. Data-driven, leads by example, and made sure every action had a purpose and the numbers to back it.
Cullen Trevino
Uber Eats
Heath executes across sales, marketing, strategy, and ops. I love his fail-fast, test-and-iterate approach. He would be an excellent addition to any GTM team.
Veena Bontu
Airwallex

Good teams run GTM.
Operators build it.

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